Volta Charging, an industry leader in commerce-centric electric vehicle (EV) charging networks, is partnering with the Jeep brand as it introduces the all-new Jeep Wrangler 4xe to consumers.
“As the new Jeep Wrangler 4xe becomes firmly established in the marketplace, this unique network takeover with Volta Industries allows the brand to reach drivers at key moments in their daily commute as they charge their vehicles,” said Marissa Hunter, Vice President, Marketing, North America, Stellantis. “As the first brand, automotive or otherwise, to implement Volta’s unique, dynamic weather-based technology capturing the local outdoor conditions on 55-inch screens, it also creates an authentic connection to our drivers and the Jeep brand’s legendary status as the go-anywhere, do anything vehicle for any lifestyle.”
As part of Volta Charging’s unique EV charging offering, its stations allow it to enhance its site hosts’ and strategic partners’ core commercial interests, creating a new means for them to benefit from the transformative shift to electric mobility.
Its charging stations – which feature large, eye-catching digital displays – provide an optimal content viewing experience for drivers who plug in their vehicles when and where they shop.
To raise awareness around the Jeep Wrangler 4xe, the Jeep brand creative will be seen in select markets on Volta’s charging stations throughout July 2021.
This campaign is unique in that it will use Volta Charging’s dynamic weather-based ad capability to serve two different creative concepts from the Jeep brand. When it is sunny, the creative will feature a Jeep Wrangler 4xe with the top down, going out and exploring. The second creative emphasises that even in the cloudiest of weather, the Jeep Wrangler is still your go-to vehicle.
Created by Huge Inc., the ads feature the tagline ‘embracing nature has never felt more natural’ for the sunny day version, and ‘charge ahead and take on the elements’ for the bad weather version.
Scott Mercer, founder and CEO of Volta Charging, said, “Drivers nationwide are ready to make the change from gas to electric powered vehicles, and supporting the Jeep brand in the launch of one of its new and highly anticipated electric vehicles is another example of the large infrastructural shift of electrification of mobility. Partnering with the Jeep brand to promote the Jeep Wrangler 4xe on Volta Charging’s network of stations and its media platform located where consumers already go, will help to prove the accessibility of EV adoption.”