Lucid Motors opens New York City flagship studio

Lucid Motors, which is setting new standards for sustainable mobility with its advanced luxury EVs, opened its first studio in New York City in the Meatpacking District, and the eighth Lucid Studio to open in the last one year. Visitors can experience Lucid Air and learn more about the full line-up.

Peter Rawlinson, CEO and CTO, Lucid Motors, said, “Opening a Lucid Studio in New York, one of the most vibrant cities in the world, allows us to demonstrate how Lucid Air and its groundbreaking technology perfectly complement the fast pace and refined taste of the Big Apple.”

The Lucid design team worked with world-renowned architecture firm Marmol Radziner to translate the company’s post-luxury design aesthetic into a welcoming physical environment where customers can review options for the full Lucid Air line-up of luxury, high-performance EVs.

This includes the Lucid Air Pure, a very well-equipped model available from $77,400 ($69,900 with available federal tax credit), through the Lucid Air Touring, which starts at $95,000 ($87,500 with available federal tax), and the Lucid Air Grand Touring, starting at $139,000 ($131,500 with available federal tax credit).

The line-up features EVs with up to 1080 hp, quarter-mile times as low as 9.9 seconds, and range of up to 500 miles (800 kilometres) on a single charge.

Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer’s preferences, whether they visit in-person, make inquiries online, or combine the two.

Visitors will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California. Lucid Studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K VR configurator, Lucid’s Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalisation of everything from interior finishes and materials to exterior colour.

Mirroring the luxury one-to-one Studio experience online for those who prefer shopping from home, customers can take advantage of ‘Lucid Studio Live’, a cloud-based configuration solution powered by ZeroLight’s Concierge product. From the comfort of their own homes, customers can virtually interact with a car while a Lucid representative guides them through key features and configuration options.

The Manhattan Lucid Studio becomes the first to open in the northeastern United States and the eighth Lucid Studio opened in the last one year. The studio is located at 2 Ninth Avenue, Manhattan, and is the newest of 11 more set to open throughout North America by the end of 2021. Other locations include Chicago, San Francisco, Phoenix, Long Island, Boston, Vancouver, San Diego, and the D.C. Metro for an expected total of 20 studio and service locations this year.

The Lucid design team worked with world-renowned architecture firm Marmol Radziner to translate the company’s post-luxury design aesthetic into a welcoming physical environment where customers can review options for the full Lucid Air lineup of luxury, high-performance EVs

The company’s first car, Lucid Air, is a state-of-the-art luxury sedan with a California-inspired design underpinned by race-proven technology. Featuring luxurious interior space in a mid-size exterior footprint, select models of Air are expected to be capable of a projected EPA range of over 500 miles and 0-60 mph in 2.5 seconds. The EV will be produced at Lucid’s new factory in Casa Grande, Arizona. Customer deliveries of Lucid Air are planned to begin in the second half of 2021.



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