Even as Americans make the switch to electric vehicles in huge numbers, entrepreneurs are already coming up with niche vehicles. One such company is Moke America.
What started as a 1950s British military vehicle, the classic Moke quickly evolved into an iconic beach cruiser. Moke America has reinvented the vehicle with an all-electric powertrain and modern engineering, while still remaining true to its classic British roots.
The company was founded by Todd Rome in 2017. Moke America’s cruisers have become synonymous with luxury and happy vibes. Each electric-powered vehicle is hand-built and custom made. The vehicle has a range of 40 miles (64 kilometres) and a cruising speed of 25 mph (40 kmph).
Starting at $19,975, the Moke is 100% electric, street legal and good for the planet. The open-air cars come in 12 bright colours and customisable fun options. Classified as a Low Speed Vehicle (LSV), Moke America’s cruisers follow the rules set forth by the National Highway Traffic Safety Administration (NHTSA) for that category.
This summer, Italian designer Valentino wrapped a fleet of Mokes for their pop-up in Southampton, NY – called Valentino Episode Hamptons. Celebrities and influencers Nicky Hilton, Elsa Hosk and Tina Leung were spotted in coral reef wrapped Mokes, echoing a throwback print by Valentino.
Moke America also announced an exclusive, limited edition 007 Moke, in partnership with EON Productions and inspired by James Bond in Live And Let Die (1973). The ‘San Monique’ edition can be purchased across North America, the Caribbean, the Bahamas and the Middle East, and retails for $26,975 USD (excludes delivery).
Over the years, Moke America has also partnered with Fred Segal, Louis Vuitton, Saks Fifth Avenue, SLS Hotels, Barry’s Bootcamp, Vilebrequin, Faena Bazaar, Hammacher Schlemmer and Exclusive Resorts. Celebrity fans of Moke America include Billy Joel, Joe Jonas, Sophie Turner, Kris Jenner and Tommy Lee.