Lucid Group, which is coming out with luxury EVs, opened its newest retail location – the Lucid Studio at Scottsdale Fashion Square – on August 7. This location is the ninth in a growing network of Lucid Studios, and is the first in Arizona. The location is just 50 miles from the company’s Advanced Manufacturing Plant (AMP-1) in Casa Grande.
While at the Lucid Studio, visitors can experience the Lucid Air and learn more about the full lineup, and the company plans to open a separate Lucid service center later this year.
Zak Edson, Senior Director of Retail Operations, Lucid Group, said, “Opening our first Studio in Arizona, just one hour from where the Lucid Air will begin rolling off the assembly line in Casa Grande this year, is a special milestone. This opening reinforces the company’s commitment to the region, and is in direct response to the warm welcome and the high level of interest shown for both our manufacturing operations and the products we are bringing to market.”
The Lucid Studio design has translated the company’s post-luxury design aesthetic into a welcoming physical environment where customers can review options for the full Lucid Air lineup of luxury, high-performance EVs. This includes the Lucid Air Pure, available from $77,400 ($69,900 with available federal tax credit), through the Lucid Air Touring, which starts at $95,000 ($87,500 with available federal tax), and the Lucid Air Grand Touring, starting at $139,000 ($131,500 with available federal tax credit).
The lineup features models offering up to 500+ miles of projected range on a single charge, power levels up to 1080 hp and quarter mile times as low as 9.9 seconds.
Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer’s preferences, whether they visit in person, make inquiries entirely online, or combine the two. Lucid’s Scottsdale Studio allows customers to experience the brand and obtain information about its products. Exploring a Lucid Studio, visitors will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California. Lucid Studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K VR configurator, Lucid’s Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalisation of everything from interior finishes and materials to exterior colour.
Mirroring the luxury one-to-one Studio experience online for those who prefer shopping from home, customers can take advantage of ‘Lucid Studio Live’, a cloud-based configuration solution powered by ZeroLight’s Concierge product. From the comfort of their own homes, customers can virtually interact with a car while a Lucid representative guides them through key features and configuration options.
Future Studios & service centers
The Lucid Studio Scottsdale is the first to open in Arizona, Lucid’s second home, and is the newest of ten more set to open throughout North America by the end of 2021. Other locations will include Chicago, San Francisco, Long Island, Vancouver, San Diego, and the D.C. Metro for an expected total of 19 Studio and Service Center locations this year.